Source: Sony Ericsson WTA Tour
The Sony Ericsson WTA Tour announced on Tuesday, March 24, that Larry Scott will step down as its Chairman and CEO to become Commissioner of the NCAA's (National Collegiate Athletic Association) PAC-10 Conference, effective July 1, 2009. Scott will work with the Tour Board on the selection process for the next Chairman and CEO.
During his six year tenure as Chairman & CEO of the Tour, Scott is credited with having engineered a remarkable turnaround for the sport, with the Tour and women's professional tennis in a stronger position today than ever before. Milestone achievements under Scott include: (i) passage of the Tour's Roadmap plan, the most sweeping reforms to the Tour calendar in history to enhance the women's tennis product; (ii) achievement of equal prize money at Roland Garros and Wimbledon, with the top 10 events in women's professional tennis now featuring equal pay; (iii) signing of the largest sponsorship deal in the history of women's sport and professional tennis with Sony Ericsson at $88 million over 6 years, along with inking deals with a host of other major partners including Whirlpool and Dubai Duty Free; (iv) signing of the largest TV deal in the history of the Tour with Eurosport; (v) signing of the largest year-end Tour Championships deals in Tour history, with the event hosted by Doha, Qatar from 2008-2010 following a successful two year stint in Madrid, and by Istanbul, Turkey from 2011-2013 at a total value of $84 million; (vi) significant global expansion of the sport into new markets, including establishment of the Tour's Asia-Pacific headquarters in Beijing, with the Tour poised for major growth in the world's fastest growing market; (vii) launch of the Tour's largest ever global marketing campaign, "Looking for a Hero?"; (viii) leadership role in the introduction of more innovations to the sport than in its prior history, including electronic line calling, on-court coaching, pre-match players interviews, interviews with coaches during matches and a new doubles scoring format; (ix) unprecedented lifestyle and fashion coverage of the Tour's players; and (x) establishment of the Tour on its strongest financial footing in history, including a 500% increase in sponsorship revenues and two and a half times increase in overall revenues, a 40% increase in prize money and $710 million in new stadium investments.
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